Dave Chappelle – Macaroni Necklace
Earbits Used to Live in Our Balls
This is crazy.
Four years ago, Yotam and I were driving to San Diego. We were stuck in traffic and I was bitching about my job at an ad network. We were both bitching about how hard it was trying to get our band’s album out there, or get new people to come to our shows, and at some point, Yotam said, “How do we do what you do for music?”
By the time we got to San Diego, we were rabid talking about JOOK Radio. That was the first name we had for what would be our own internet radio platform and network, where artists could get access to massive exposure and use it to sell their products, just like advertisers used the network I worked at to market a Bowflex or an online degree. We thought it was pure genius.
Two Years (Not) in the Making
For two years we talked about JOOK Radio. I made power point presentations explaining it. We wrote a business plan. We talked about it with countless people. They told us it was a good idea. We kept talking about it.
I finally left my job. Did we start JOOK?
No. I got another job at a consumer internet company in the auto space.
I worked there for just under a year before leaving. Did we start JOOK?
No. I traveled to Mexico. Then India.
We kept talking about the company.
I helped a friend start SportsCampConnection, which is turning out to be a great lead generation business, and I started a consulting company that was only mildly short of a disaster.
At the end of the year, it was clear that I needed to either get a job or commit to one of my projects, none of which my heart was in. Yotam asked me a simple question…
“What the fuck are you going to do?”
My reply was simple.
“I don’t know. I don’t want to work for anyone else. I definitely don’t want to do anymore consulting. And the only thing I give a fuck about is MyOwnFM.” (We had learned that JOOK was a bad name for a number of reasons and had started calling it MyOwnFM)
It was true. The only thing that got me excited in terms of work prospects, was building our company.
“We have to do it, then.” he said.
So we did.
Cut to June 29, 2011
It has been 1 year, 5 months and 9 days since we founded what started out as MyOwnFM and became Earbits.
Yesterday, I looked over at my 2nd monitor and I saw this.
As I looked over to see Moe playing on Earbits – Moe, one of my favorite jam bands of all times – a wave hit me. It was as if my 3 year old child just handed me a hand-painted macaroni necklace.
“You used to live in my balls,” I thought!
Four years ago, Earbits wasn’t even called Earbits; it was just an idea. Go back a few more months and it wasn’t even that.
Now, Earbits is a company, incorporated in Delaware. It has investors, advisors, and almost a dozen dedicated team members. There is a website, mobile apps, t-shirts with our logo on them, and articles all over the internet about it.
There are almost 2,000 bands playing on Earbits, and many, many thousands of people listening to those bands. People who may not have heard them if Earbits didn’t exist.
Bands come to us and say that their friends told them they have to get their music on Earbits.
People tweet about us and say the most flattering shit.
I’m not writing this to boost our ego. It’s just that yesterday, as I was listening to one of my favorite bands, not in my iTunes, but on a killer website that me and a bunch of my bad ass friends and teammates built, I was a bit overwhelmed to realize what we have accomplished in just 1 year, 5 months and 9 days.
Earbits used to live in our balls! Today, it lives and breathes on the web, where many thousands of people see it, hear it, and are affected by it. Honestly, there is no feeling quite like it. We have many months of runway and hundreds of great ideas for making Earbits better. It just keeps growing, and making us macaroni necklaces.
Many thanks to our bad ass team, our killer artists, and the thousands of people who are helping us spread the word about Earbits. Honestly, this is awesome.
Written while listening to Lawman by Dangermuffin.
Listen at www.earbits.com
Connect with us on Facebook: www.facebook.com/earbits
Listen on iPhone: itunes.apple.com/us/app/earbits-radio/id397894402