For all of their boo-hooing on Capitol Hill, all of the complaints of piracy, or of travel declines since 9/11, two of America’s largest industries have nobody to blame but themselves for their situation.
A History of Treating Customers Badly
Every time I get into a debate about piracy and whether people should compensate artists for their work, there are excuses galore, a whole lot of justifying bad behavior, and a lot of nonsense. But the excuse I hear most frequently is, “None of the money from album sales goes to the artists anyway. It just goes to the scumbag major labels.”
Today Digital Music News reported that Switzerland has decided to keep the download of copyrighted material legal, based in no small part on the findings of a report that found the practice has no impact on overall entertainment spending. The report, “specifically pointed to subsequent purchases of concert tickets and merchandise, among other tangible items” says DMN, who I have to quote because the damn report is in German.
In other words, yeah, we’re taking your content without paying, but we still do buy concert tickets and what not. “This mostly affects foreign production companies,” the report says, “But they need to adapt to shifting consumer behaviors.”
Well, you’ve done it. After $15,000 invested and six months of slaving away with 3 of your hacker buddies, you’ve launched your awesome-sauce new app in the Android app store. It is truly a thing of marvel. If the first day’s downloads are any indicator, your $0.99 app is going to make you and your friends a cool $50,000 the first year and some straggler dollars for years to come. You’ve got app idea #2 brewing and this is the beginning of something good. You all toast to your hard work, stay up late watching the first day download totals, and dollars, adding up, and go to bed exhausted and happy.
I’ll just skip to the chase. I think Spotify is a disaster for the music industry and here’s why.
Search for “spotify piracy” on Google and you will see that they have done a fantastic job painting a rosy picture as being an alternative to piracy. Truth is, they probably are. The restrictions on the free version are bearable enough for anybody who prefers not to break the law to put up with, and $5 a month for no ads pretty much means you can listen to whatever you want without breaking the law and without advertisements. Alternative to piracy? For most users, I believe it.